Shift Posting Mix Toward Carousels
Their current engagement rate is 0.05% — 10x below the 0.5-1% macro-tier benchmark.
Details
Industry data shows carousels lead all formats at 0.55% ER, outperforming static images (0.45%) and Reels (0.52%). Audit their last 20 posts and aim for at least 50% carousel format, prioritizing multi-slide storytelling or listicles that force swipe-through behavior and signal algorithmic value.
