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@cumbrian_fellrunner · 3.7K followers
Based on 3.7K followers · 3.02% engagement
Next step
Snippet can use this instagram result for @cumbrian_fellrunner to find brands, write emails, and help you close deals.
Your post rate
$25-$75
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @cumbrian_fellrunner's $25-$75 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @cumbrian_fellrunner's instagram audience is a fit and ask for $25-$75 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Tom Ward's Posts ER (3.21%) is over 3x higher than the Reels ER (1.04%), despite the industry benchmark suggesting Reels typically drive higher reach for accounts under 50K followers.
Details
Shifting the content mix to favor static/carousel posts better matches the audience's actual engagement behavior, treating Reels as a discovery tool rather than the primary format until that gap closes.
The median comments sit at 0.0 with a Like/Comment ratio of 88.5:1, meaning the 113 median likes almost never translate into conversation.
Details
Adding explicit comment-driving CTAs (direct questions about routes, gear, or conditions) in captions on every post is recommended, since 73% of brands prioritize engagement rate over follower count when evaluating deals like the $25-75/post range the account is currently valued at.
At 3.02% overall ER, Tom Ward is just under the nano-tier benchmark range of 3.5-8%, leaving measurable room to grow within that bracket rather than competing against micro/mid-tier averages (2.5-5%, 1-2%).
Details
Since posts already hit 3.21% ER, doubling down on that format while actively replying to every comment received can push the blended ER past the 3.5% benchmark floor within the next 27-post cycle.
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