Shift Posting Mix Toward Reels
Debosmita Pani's Reels are outperforming static posts by a massive margin — 8.92% ER versus 1.35% ER on posts — yet only a portion of the 24 analyzed pieces appear to be Reels.
Details
Prioritizing the publication of at least 3 Reels for every 1 static post will capitalize on that 8.92% engagement rate, which already exceeds the mid-tier benchmark ceiling of 2%. Consistently leaning into Reels is the single fastest lever to pull the overall account ER above the current 1.96%.
