Shift Content Mix Toward Reels
The Reels ER of 8226.35% massively outperforms the Posts ER of 8.94%, and industry data confirms Reels get higher reach for accounts under 50K followers like the 3,658-follower base of Crumpet 🐾 & Tee.
Details
Increasing Reels frequency relative to static posts will capitalize on this reach advantage and pull the overall content ER higher.
