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@criminalrecords · 50.1K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 50.1K followers · 0.36% engagement
Next step
Snippet can use this instagram result for @criminalrecords to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @criminalrecords's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @criminalrecords's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Criminal Records' Reels are outperforming Criminal Records' static posts by 4.6x — a 1.61% Reels ER versus a 0.35% overall posts ER.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Criminal Records' account sits at 50,074, prioritize Reels as Criminal Records' primary format by targeting at least 60% of new content as Reels to capitalize on that algorithmic reach advantage.
Criminal Records' like-to-comment ratio is 12.4:1 with a median of only 3.0 comments per post, which is suppressing Criminal Records' overall ER of 0.36% well below the 2.5-5% benchmark for Criminal Records' micro-tier.
Details
End every caption with a direct, single-answer question tied to Criminal Records' content theme to lower the barrier to reply — accounts that consistently generate comment activity signal stronger community health to both the algorithm and the 73% of brands that prioritize engagement rate over follower count.
Criminal Records' current estimated brand deal value of $60-$250 per post is at the low end of the $10-$25 per 1,000 followers industry standard, partly because a low ER weakens Criminal Records' negotiating position.
Details
However, creators with a published rate card close deals 40% faster, so build one now that separates Criminal Records' Reels rate — which should command a 20-40% premium over feed posts — from static post rates, and include add-on line items for usage rights (+25-50%) and 30-day exclusivity (+30-40%) to immediately increase Criminal Records' average deal value.
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