Shift Feed Strategy Toward Reels
Craig Beattie ๐ฌ๐ง's Posts ER sits at just 1.11%, while their Reels ER is dramatically higher โ industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Craig Beattie ๐ฌ๐ง's account at 5,744 followers sits squarely in that window.
Details
Aim to publish at least 3 Reels for every 1 static post, and lean into running-specific short-form content (race recaps, training splits, gear reviews) to capitalize on that format advantage. This single shift could move Craig Beattie ๐ฌ๐ง's overall 1.18% ER meaningfully closer to the 3.5-8% nano-tier benchmark.
