Shift Feed Strategy Toward Reels
Mr & Mr Rohit's Reels are generating a 14.16% engagement rate compared to just 1.85% for static posts — a 7.6x performance gap that demands a content mix overhaul.
Details
Aim to make at least 60-70% of their new uploads Reels to capitalize on this outsized return. Given their 130,498 followers, this format is already punching well above the 1-2% mid-tier benchmark, so doubling down is the clearest lever they have to lift their overall account ER beyond its current 3.05%.
