Shift Content Mix Toward Reels
Allison Hartmann's Reels are generating a 16.63% engagement rate compared to just 1.85% on posts, meaning Reels outperform static and carousel content by nearly 9x.
Details
The account should aim to publish at least 3 Reels for every 1 static post to capitalize on this gap. Given that 73% of brands prioritize engagement rate over follower count, a higher Reels-driven ER also directly strengthens the brand deal negotiating position.
