Shift Feed Mix Toward Reels
Reels are already outperforming Posts — 1.8% ER vs.
Details
1.17% Posts ER — so reallocating more of the content calendar to Reels is a direct lever for lifting the overall 1.16% account ER. Aim to make Reels the primary format for at least 60% of new uploads, since that 0.63 percentage point gap between Reels and Posts ER compounds meaningfully across 109,867 followers. Track whether a higher Reels share pushes the blended ER closer to the 2% upper bound of the mid-tier benchmark range.
