Convert Comments With Carousel Posts
Their like-to-comment ratio is 358.3:1, meaning their audience passively likes but rarely converses — carousels are proven to drive deeper interaction and hold attention across multiple frames.
Details
Shift at least 3 of their next 10 posts to carousel format; industry benchmarks show carousels lead all content formats in engagement rate. With their current median of 35.5 comments per post, even a modest lift from carousel-driven 'swipe prompts' or end-card questions could meaningfully close that ratio gap.
