Shift Budget Toward Reels Production
Yoshiko Takeuchi's Reels are already outperforming their static posts with a 0.69% ER versus 0.54% for posts, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Yoshiko Takeuchi's at 13,707.
Details
Aim to make Reels their primary format by increasing its share of their 23-post content mix — target at least 60% Reels going forward to compound that reach advantage and close the gap toward the 2.5-5% micro-tier benchmark.
