Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 54.37% ER versus just 1.23% for posts — a gap that signals the audience responds far more to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Constanza Menares is at 42,164), prioritizing Reels in the posting cadence is the single highest-leverage move available. Aim to replace at least half of the current static post slots with Reels to compound both reach and engagement.
