Shift Budget Toward Reels Immediately
Common Ground Run Club's Reels are already outperforming their static posts by a significant margin — 3.7% ER versus 1.03% for posts — yet their overall account ER sits at just 1.3%, well below the 3.5-8% nano-tier benchmark.
Details
Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, increasing their Reels output as a share of their 25 analyzed posts should directly pull their blended ER closer to the nano benchmark and expand their non-follower reach.
