Shift Posting Strategy Toward Reels
Reels are dramatically outperforming static posts, with a Reels ER of 2443.7% compared to the overall Posts ER of 2.84%.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and the 8,259-follower account of Comfortably Full sits squarely in that high-opportunity zone. Aim to convert at least half of the next 10 posts into Reels to capitalize on this outsized reach and push the overall account ER closer to — or above — the nano-tier benchmark of 3.5-8%.
