Shift Post Mix Toward Carousels
Posts ER sits at 29.4% versus Reels ER of 23.62%, meaning static and carousel formats are already outperforming video content by roughly 5.8 percentage points.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER versus Reels at 0.52%, so leaning into multi-slide carousel posts should protect and extend the already excellent 29.16% overall engagement rate. Aim to make at least 50% of the next 10 posts carousels, using the median 52 comments per post as a baseline to measure whether storytelling-style slides drive even deeper comment volume.
