Shift Posting Mix to Carousels
The current engagement rate of 0.21% is critically below the 2.5-5% benchmark for micro accounts of this size (77,733 followers).
Details
Carousels average 0.55% ER industry-wide — more than double the current rate — and reward multiple swipes with algorithmic re-delivery, giving each post a second chance to reach the existing audience. Audit the last 20 posts and replace at least 50% of static image content with carousel formats starting this week.
