Drive More Comments With Direct CTAs
The like/comment ratio is 22.1:1 with a median of just 2.0 comments per post against 59.5 median likes — a heavily skewed ratio that signals passive engagement.
Details
Adding explicit comment prompts (questions, polls, 'this or that') in captions and the first comment can push replies up, since 73% of brands prioritize engagement rate over follower count and comments carry more weight in that calculation than likes.
