Replace Reels With Carousel Posts
Reels are severely underperforming at a 0.34% ER compared to the Posts ER of 1.07% — a 3x gap that is actively dragging down the overall 1.02% account ER.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the account's own post data already outperforms both formats significantly. Shift at least 3 out of every 4 uploads to static or carousel posts immediately, and reserve Reels only for algorithmic reach experiments until the Reels ER recovers.
