Shift Posting Strategy Entirely to Reels
their Reels ER is 0.09% versus their overall Posts ER of 0.02%, making Reels their highest-performing format by a significant margin.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and their 19,135 follower count puts them squarely in that window. Commit to posting Reels as their primary content format for the next 30 days and track whether their overall account ER begins closing the gap toward the micro-tier benchmark of 2.5-5%.
