Double Down on Reels Immediately
Their Reels are generating a 121.0% engagement rate compared to just 2.92% on posts, making them their single highest-performing content format by a massive margin.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and they are at 40,480 — they are in the exact sweet spot to maximize algorithmic distribution. Aim to shift at least 60-70% of their weekly content output to Reels to compound this advantage and accelerate follower growth toward the 100K mid-tier threshold.
