Shift Posting Mix Toward Reels
Brandi & Cloud's current engagement rate of 2.03% sits below the nano-tier benchmark of 3.5-8%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Brandi & Cloud's at 1,973.
Details
Aim to make at least 50% of their next 10 posts Reels, since the format commands a 20-40% engagement premium over static images. Track their per-post ER after each Reel to see if it outperforms their current median of 36.5 likes and 3.5 comments.
