Shift Posting Mix Toward Reels
The current posts ER sits at 3.19%, slightly below the nano-tier floor of 3.5%.
Details
Since Reels get higher reach for accounts under 50K followers and command a 20-40% rate premium over standard feed posts, prioritizing Reels in the content calendar is the fastest lever to push the ER above the 3.5% benchmark. Aim to make at least 50% of the next 10 posts Reels and track whether median likes climb above the current 133.5 baseline.
