Shift Content Mix Toward Reels
Claudia Prevete's Reels ER of 5.43% is over 7x higher than the feed Posts ER of 0.76%, and it exceeds the platform benchmark for Reels (0.52%).
Details
Since accounts under 50K followers get higher reach from Reels, prioritizing 3-4 Reels per week over static posts can pull the overall 0.72% ER closer to the nano-tier benchmark of 3.5-8%.
