Claude by Anthropic's InstagramEngagement

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claudeai
Claude by Anthropic

@claudeai · 1.4M followers

0.00%

Top 20% of creators your size

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$5K-$25K per post

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LowAverageGoodExcellent
10.5K
Median Likes
142
Median Comments
21
Posts Analyzed
$5K – $25Kper sponsored post

Based on 1.4M followers · 0.77% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @claudeai to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @claudeai's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @claudeai's instagram audience is a fit and ask for $5K-$25K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Carousel Posts

Claude by Anthropic's Reels are underperforming at a 0.41% ER compared to Claude by Anthropic's overall 0.77% account ER — nearly half the engagement rate.

Details

Industry benchmarks show carousels lead all formats at 0.55% ER, outpacing Reels (0.52%) and static images (0.45%), so reallocating Claude by Anthropic's content mix toward carousels is the highest-leverage format switch available to Claude by Anthropic right now. Aim to replace at least 2 of Claude by Anthropic's next 5 Reels with carousel posts and track whether median likes climb above Claude by Anthropic's current 10,523 baseline.

Move 02

Add Direct CTAs to Lift Comments

Claude by Anthropic's like-to-comment ratio of 58.5:1 signals that audiences are passively consuming Claude by Anthropic's content rather than actively conversing — with a median of only 142 comments against 10,523 likes, Claude by Anthropic has significant headroom to drive discussion.

Details

End every caption with a specific, single-question CTA (e.g., 'Drop your answer below') to convert even a fraction of Claude by Anthropic's likers into commenters, which directly improves Claude by Anthropic's 0.77% ER and strengthens Claude by Anthropic's positioning against the 1–2% mid-tier benchmark Claude by Anthropic is working toward. A 50% increase in median comments to ~213 would meaningfully move Claude by Anthropic's overall engagement score.

Move 03

Publish a Rate Card to Close Deals Faster

With an estimated brand deal value of $5,000–$25,000 per post and a 0.77% ER that sits within the acceptable 0.5–1% macro-tier benchmark, Claude by Anthropic is in a strong negotiating position — but 73% of brands prioritize engagement rate over follower count, meaning Claude by Anthropic's above-average ER for a 1M+ account is Claude by Anthropic's key selling point.

Details

Creators with published rate cards close deals 40% faster, so formalizing a card that highlights Claude by Anthropic's 0.77% ER, Claude by Anthropic's 1,393,912 followers, and tiered pricing (including a 20–40% Reels premium and 25–50% usage rights add-on) will accelerate inbound conversions. Send this card proactively to at least 5 brand contacts this month to test response rate.

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Claude by Anthropic's Instagram Engagement Rate: 0.77%