Prioritize Comments Over Passive Likes
The like/comment ratio sits at 152.7:1, far skewed toward likes with a median of only 39 comments per post against 3,174 median likes.
Details
Since the 1.16% ER already sits at the low end of the 1-2% mid-tier benchmark, adding direct questions or polls in captions will push comment volume up, which will lift ER without needing more reach.
