Shift Budget Toward Posts Over Reels
clairo's Posts ER of 9.12% outperforms clairo's Reels ER of 7.22% by nearly 2 percentage points — a meaningful gap at clairo's scale of 5.57M followers.
Details
Prioritize static posts and carousels in clairo's content calendar to consistently leverage that higher-performing format. Aim for a ratio of at least 2 posts for every 1 Reel until Reels ER closes the gap.
