Shift Feed Strategy Toward Reels
Claire Scott's Reels are dramatically outperforming their static posts — 30.74% ER versus 2.42% for regular posts — yet only a fraction of their 21 analyzed posts appear to be Reels.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, which directly applies to their 12,892-follower account. Aim to make at least 50% of their weekly output Reels to compound that outsized engagement signal with Instagram's algorithm.
