Replace Reels With Carousel Posts
Claire Most's Reels are underperforming at a 0.64% ER compared to the overall account ER of 1.25% — nearly half the engagement.
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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and with 97,379 followers, the account is above the 50K threshold where Reels no longer carry a meaningful reach advantage. Shift at least 3 of the next 5 posts to carousel format to consolidate engagement where the audience is already responding.
