Shift Budget Toward Posts Over Reels
The Posts ER (1.25%) is outperforming the Reels ER (0.85%) by nearly 47%, which is notable given that industry benchmarks show Reels only hold a meaningful reach advantage for accounts under 50K followers — and CLAIR 白欣 is at 77,943.
Details
Prioritize static images or carousels in the content mix to capitalize on stronger post-level engagement. Aim for at least a 60/40 split favoring posts until the Reels ER closes the gap with the Posts ER.
