Double Down on Reels Over Static Posts
CityShor Ahmedabad's Reels are already outperforming their overall content with a 0.09% ER versus their account-wide 0.05% ER — that's an 80% relative advantage within their own content mix.
Details
Shift at least 60% of their posting schedule to Reels immediately, as industry benchmarks confirm Reels command a 20-40% engagement premium over other formats. Prioritize short, location-specific city content about Ahmedabad to maximize relevance and watch-through rates.
