Shift to Carousels to Lift ER
The current Posts ER sits at just 0.03% — roughly 33x below the mid-tier benchmark of 1-2%.
Details
Industry data shows carousels average a 0.55% ER, outperforming static images (0.45%) and nearly matching Reels (0.52%), making them the highest-leverage format for feed posts. An audit of the last 26 posts should lead to replacing at least 50% of static single-image posts with carousel formats, using slide 1 as a hook and the final slide as a direct call-to-action to drive saves and comments.
