Shift Comment Strategy to Close Gap
The like/comment ratio sits at 21.5:1, meaning comments are the weakest engagement lever despite a solid 3.72% overall ER.
Details
End every caption with a direct, single-answer question to lower the barrier to reply — creators who actively prompt responses consistently see comment volume rise without needing more followers. Even moving the median comments from 5.0 to 7-8 per post would meaningfully strengthen the engagement signal to both the algorithm and prospective brand partners.
