Prioritize Reels For Reach
Christi Johnston's Reels ER is 1.79%, compared with 0.3% for posts across the 22-post sample, so Reels should be the primary publishing format.
Details
Instagram benchmarks indicate Reels receive higher reach for accounts under 50K followers, and the account has 3,445 followers; use Reels for tutorials, demonstrations, and personality-led content.
