Go All-In On Reels Now
Christian Marriage Counselor | Jenna Shaffer's Reels are generating a 30.02% engagement rate compared to their overall account ER of just 0.24% — that gap is their biggest opportunity.
Details
Shift their posting calendar to prioritize Reels as their primary format, aiming for at least 70% of new content to be Reels. Given that 73% of brands prioritize engagement rate over follower count, consistently posting high-performing Reels could directly increase their estimated brand deal value beyond the current $250-$1,000 per post ceiling.
