Convert Static Posts to Carousels
Their posts ER of 4.37% already outperforms the micro-tier average of 2.5-5%, but shifting more content to carousels can push that ceiling higher — industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.45% for static images.
Details
Audit their last 20 posts and identify any single-image posts that could be restructured into multi-slide carousels, such as step-by-step content, before-and-afters, or listicles. This is a zero-cost format switch that directly targets their highest-leverage engagement lever.
