Prioritize Static Posts and Carousels Over Reels
The Posts ER sits at 11.58% compared to Reels ER of 8.79%, meaning static/carousel content is outperforming video by nearly 3 points.
Details
Since both formats already beat the nano-tier benchmark of 3.5-8%, the posting cadence should shift toward more feed posts and carousels rather than defaulting to Reels, which typically only outperform for accounts under 50K but aren't the strongest format specifically for CHLOÉ ☆.
