Replace Reels With Carousel Posts
Their Reels are severely underperforming at a 0.05% ER compared to their overall account ER of 2.02%, meaning their feed posts are driving nearly all of their engagement.
Details
Industry benchmarks show carousels average a 0.55% ER versus Reels at 0.52%, but their own data makes the case even stronger — shift at least 3 out of every 4 posts to carousel or static formats where their audience is clearly more responsive. Audit their last 21 posts and identify the top 5 by likes, then replicate their format, topic, and caption structure immediately.
