Prioritize Static Posts and Carousels Over Reels
The Posts ER (0.61%) outperforms the Reels ER (0.42%) by nearly 45%, and industry data shows carousels average 0.55% ER versus 0.52% for Reels — both beating static images at 0.45%.
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Shifting the content calendar toward carousel-style posts will capitalize on this format advantage rather than defaulting to Reels.
