Shift Feed Strategy Toward Reels
Monalisa Khan's Reels are dramatically outperforming static posts — 125.05% ER on Reels versus just 0.86% on feed posts — yet the overall account ER sits at 0.91%, well below the 2.5-5% benchmark for micro creators.
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Industry data confirms Reels get higher reach for accounts under 50K followers, and at 43,140 followers the account sits squarely in that window. Aim to publish at least 3 Reels for every 1 static post to let the algorithm amplify the strongest-performing format.
