Double Down on Reels Immediately
Reels are already outperforming static posts — 0.34% ER vs 0.15% ER for posts — yet the overall account ER sits at just 0.21%, well below the 3.5-8% nano-tier benchmark.
Details
Since accounts under 50K followers get higher reach from Reels, shifting the content calendar to prioritize Reels over static posts is the single fastest lever to close that gap. Aim to make at least 70% of the next 10 uploads Reels to compound that 0.34% baseline upward.
