Shift Content Mix Toward Reels
Reels are already outperforming Posts at 2.02% ER vs 0.77% ER — nearly 3x higher engagement on the same account.
Details
Since the overall ER of 0.76% sits below the mid-tier benchmark of 1-2%, increasing Reels output as a share of total content is the fastest lever to close that gap. Aiming to make at least 50% of the next 10 uploads Reels will help track whether the account-level ER moves toward the 1% floor of the tier.
