Shift Content Mix Toward Reels
The Reels ER sits at 73.09% compared to just 6.45% for standard posts — an enormous gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Chelsi Bhansali is at 10,827), increasing Reels frequency to 4-5x/week while trimming static posts should compound the overall ER beyond the current 6.73%.
