Charles Dowding's InstagramEngagement

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charles_dowding
Charles Dowding

@charles_dowding · 544.4K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
966
Median Likes
38
Median Comments
20
Posts Analyzed
$250 – $1Kper sponsored post

Based on 544.4K followers · 0.18% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @charles_dowding to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @charles_dowding's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @charles_dowding's instagram audience is a fit and ask for $250-$1K per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Carousels and Reels Immediately

Charles Dowding's current engagement rate of 0.18% is severely below the 1-2% benchmark for mid-tier accounts with 100K-1M followers.

Details

Industry data shows carousels average 0.55% ER and Reels average 0.52% ER — both significantly outperforming static images at 0.45%. Audit Charles Dowding's last 20 posts and identify what format they used, then commit to posting at least 80% carousels or Reels going forward to close the gap toward the 1% floor for their tier.

Move 02

Convert Comments Into Conversation Loops

Charles Dowding's like-to-comment ratio is 12.1:1 with a median of only 38 comments per post, which signals that their audience is passively scrolling rather than actively engaging.

Details

Add a single, specific question at the end of every caption — for example, asking followers to share their own no-dig results or soil challenges — to directly prompt replies and drive comment volume up. Higher comment counts signal quality engagement to the Instagram algorithm, which can expand organic reach without any additional posting cost.

Move 03

Leverage Engagement Data in Brand Negotiations

Charles Dowding's estimated brand deal value is currently $250-$1,000 per post, but 73% of brands prioritize engagement rate over follower count, meaning their 0.18% ER is actively suppressing their rate card.

Details

By implementing the carousel and Reels strategy above to push their ER closer to the 1% mid-tier benchmark, they can justify rates aligned with the $10-25 per 1,000 followers standard — which on their 544,440 followers equates to a potential range of $5,444-$13,611 per feed post. Create a published rate card now, as data shows creators with one close deals 40% faster.

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Charles Dowding's Instagram Engagement Rate: 0.18%