Shift Budget Toward Carousel Posts
Reels are underperforming at 1.79% ER compared to the overall 2.4% account ER, suggesting carousels and static posts are carrying engagement.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and given that 240,957 followers place Charan Dangeti in the mid-tier bracket where Reels reach advantages apply primarily to accounts under 50K, prioritizing carousel content is a data-backed move. Aim to publish at least 3 carousels for every 1 Reel until the Reels ER closes the gap with the posts ER of 2.33%.
