Shift Budget Toward Reels Production
Reels are already outperforming Posts — 3.45% ER vs 2.93% ER — so doubling Reels output is the highest-leverage move available right now.
Details
Industry benchmarks confirm Reels command a 20-40% engagement premium, and the data for © Charaf Tajer validates this pattern. Aim to replace at least half of static or carousel posts with Reels in the next 30 days and track whether the overall account ER climbs above the current 3.01%.
