Double Down on Reels Immediately
Reels are generating a 16.02% engagement rate compared to just 4.27% on posts — that is a 3.75x performance gap not being fully exploited.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Chanchal Singh | MBA Mentor is at 31,955), shifting at least 60% of the content calendar to Reels is the single highest-leverage move available right now. Aim to publish a minimum of 3 Reels per week and track whether overall account ER climbs above the current 2.89% baseline within 30 days.
