Double Down on Reels Immediately
Reels are generating a 150.32% engagement rate compared to just 11.42% for posts, meaning Reels outperform static content by over 13x on the account.
Details
The content calendar should be shifted to prioritize Reels as the primary format — aiming for at least 70% of the 24-post output to be Reels. Given that industry benchmarks show Reels command a 20-40% rate premium in brand deals, this shift also directly increases earning potential beyond the current $2,000-$10,000 per post estimate.
