Shift Posting Strategy Toward Reels
Vicky Vuong's Reels are generating an 8.15% engagement rate compared to just 0.22% on posts, a 37x performance gap that demands an immediate content pivot.
Details
With 74,830 followers in the micro tier, industry benchmarks confirm Reels get higher reach for accounts under 50K, and their data shows this advantage extends well into their range. Aim to make at least 70% of their new content Reels to pull their overall account ER closer to the micro-tier benchmark of 2.5-5%, up from their current 0.25%.
