Shift Content Mix Toward Reels
Cen's Designs' Reels ER (1.73%) outperforms the Posts ER (1.46%) by 0.27 points, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — the account is at 3,356.
Details
Increasing Reels frequency in the content calendar will capitalize on this format advantage and close the gap toward the nano-tier average ER of 3.5-8%.
