Double Down on Reels Production
Ceni ✨'s Reels ER of 7.4% outperforms the overall Posts ER of 7.24% and sits well above the nano-tier benchmark of 3.5-8%.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting more of the content mix toward Reels should help sustain or grow the already excellent 6.76% engagement rate.
